Welcome to MontePego!

MontePego already has 40 years of history, and by now many original owners have moved on and been replaced by others. With such history, we believe that new and prospective owners alike might find it interesting to know more about the place where they live or want to live.


In the early 1970s Juan Antonio Ivars Bertomeu, known as Juan Porsellanes, a native of Benissa began to visualise what today is known as MontePego. In the 60s he was a pioneer of residential tourism with vast experience in the sector gained through the development of housing projects in the towns of Teulada-Moraira, Calpe, Altea, El Campello and Benissa.


Juan Antonio Ivars Bertomeu, Juan Porsellanes, died in January of 2011. His family has decided to publish some of those parts of his personal memoirs that refer to MontePego so that it would be as if he himself were telling the history of MontePego.

History of MontePego

“At the beginning of January 1970 I made a casual visit, with a friend who knew of my love for nature and unique habitats, to the mountains of Pego. I noticed that the almond trees were already in blossom, before groves further south, which indicated the existence of a microclimate in these mountains. I also noticed that existing trees grew straight and healthy, indicating that there were no prevailing winds. That these mountains were surrounded by orange groves also indicated a pleasant climate for people. The fragrance of rosemary and thyme permeated the air. The endless open panoramic views to the Mediterranean, to the valley, to the mountains, and to nearby towns made this place somewhere unique and privileged. I immediately fell in love with the peace and tranquillity I felt there.

My love of these mountains began with the task of convincing my brother and other investment partners of the features and benefits of this place. The result of this effort was the creation, in 1972, together with several partners who supported me in the idea, of the company Monte Pego S.A.

I decided to name these mountains, which were within the town boundaries of Pego, Denia and Rafol D’Almunia, MontePego. Perhaps it would have been better, commercially, to have called them Monte Denia, because the town of Denia had been known worldwide for many centuries for its history and culture. Pego was a town unknown for tourism at that time and I decided to make my contribution by giving the name of Pego to the urbanization. Denia did not need it since it was already a tourist centre of international renown.

Monte Pego S.A. began to buy land from a multitude of owners local to the area. These acquisitions took many years. Once the land was acquired, I hired specialist urban planning architects to carry out the planning and layout. Large sums of money were invested in bringing power and water to MontePego, from several kilometres away. With all these prerequisites done, the ‘Plan Parcial MontePego’ was developed and was adopted in 1974. It complied with all the requirements and obligations in force at that time, and was one of the first ‘planes parciales’ in the Valencian Community.

MontePego 1972

MontePego 1976

I began to carry out the approved infrastructure, very expensive and costly due to the topography, and hardness of the rock. A lot of heavy machinery and engineering to open up roads; ditches for water pipelines; electrical wiring; and mains sewerage pipes. The paving of roads with pavements on one side only, as required by the Plan. The construction of a water reservoir. The construction of electrical transformers to supply the various areas. Construction of waste water treatment plants (I would highlight the construction of waste water treatment plants on Monte Pego were well in advance of the EDAR, the mains sewerage system, of Pego town)

MontePego 1979

MontePego 1979

This constant and costly investment was the cause of a family separation from my brother, and partner, Pepe, in the year 78, because he did not agree with the enormous costs that we were incurring. These were very hard and difficult years since it was my brother, Pepe, who had specialized in marketing and sales in other housing developments. His departure was a great handicap. Years of planning and expenditure without sales, years of many bank loans with high interest and personal guarantees.

During these years, which as I said, saw only constant outgoings of money, I also planned housing styles with several architects using sketches and drawings. The characteristic Mediterranean style of MontePego, which a few years later would be applied to house design and construction so as to harmonise MontePego. White painted houses, arches typical of the region, grills on windows, with Arabic roof tiles, wooden beams, stone walls, gardening styles, etc.

At the end of 1980, without sales or a commercial network, and due to the separation with my brother, I assigned my eldest son, Juan Ivars, who was studying at the University of Valencia, to the task of marketing MontePego. Thus began the promotion, marketing and sales to customers by various affiliated companies, specialized in construction, landscaping, maintenance, rentals, catering and other services. The first sales arose out of his attendance at International Fairs in England, Switzerland, Germany, France, Belgium, and Holland. His dedication, work, familiarity and friendship with customers were key to the promotion of MontePego, and happy customers grew as friends recommended others to buy on MontePego. It filled me with pride and joy when he decided, together with his wife Marisa, to build a house and live on MontePego himself. Years later I progressively incorporated my other children Cecilia, Pepe and Rosario Ivars into various tasks and companies.

vistas_01MontePego S.A. as a promoter of the urbanization had to also sell blocks of plots to other companies and investors, in order to cover the costs of urbanization and to recover part of the expensive investment made.

MontePego’s first customers were Swiss, German and English. We owe the lack of light pollution from street lights to these first owners. Prior to the installation of the first street lights at the main entrance and on the higher roads, they expressed their disagreement and helped us understand the issue of light pollution, resulting in the stars not being clearly visible in the vast expanse of the night sky.
Switzerland has always been the country chosen by large companies to test their products, prior to bringing them to market, due to the nature and social advancement of its population. This request and advice from the first Swiss customers, convinced not only other residents of the time but also the different town councils, and resulted in MontePego remaining an exceptional place to star gaze, additionally avoiding high maintenance costs for residents, and which since then has become a positive feature and sales point.


The high promotional cost to get MontePego known both internationally and nationally, together with the business development efforts, led to sales of plots and houses to buyers from England, Germany, Switzerland, France, Netherlands, Belgium, Norway, Spain, United States, Italy, Sweden, Denmark, Poland, Brazil, Egypt and Austria. The first houses built date from 1981. If anything distinguishes MontePego it is its cosmopolitan population, the great majority of whom live there throughout the year, for its gentle climate and good infrastructure.

MontePego has brought, and continues to bring, huge commercial gain, and work, to the towns in the surrounding area such as Pego, Denia, Vergel, Ondara, Rafol D’Almunia, Benimeli, Oliva and Benissa among others.

The Councils which have benefited most, throughout all these years, from the annual payment of taxes, fees, licences and even capital gains, have been Pego, Denia and Rafol D’Almunia, due to fact that MontePego is located within their boundaries.

vistas_02During this long period of time I have known countless Municipal Corporations and Mayors of different political persuasions, who have always shown me respect and appreciation for the development of MontePego and its environment.

The works remain, the characters change; facts are facts. MontePego had completely finished the infrastructure long ago, as indicated in the General Urban Planning Program of Pego 1998 and the its subsequent modification of 2001.


Today more than 2,500 people live on MontePego, thanks to the effort, dedication, work, promotion and invaluable support of many people who have made MontePego what it is today, one of the best urbanisations to live all year round on the Costa Blanca of Spain. It has been made possible by slow and sustainable growth; with an infrastructure that has been enjoyed by all for 30 years.


Now, at nearly 80 years of age, I am sure that in the future, by its differentiating characteristics and good feelings, over the coming years, the residential tourist Urbanisation of MontePego will become a place even more preferred by families seeking nature, inspiration, relaxation, privacy, good communications, good relations, a cosmopolitan social life, good services and a good existing infrastructure.
This work will be added to by those Councils which reinvest some taxes in MontePego. Those who still look for unbelievable excuses will be forced to do so by common sense, by justice and because they charge owners for this each year.

Juan Antonio Ivars Bertomeu, Juan Porsellanes

Written in Benissa in April 2009

Those knowing the history, know that MontePego is not just a name that appears on the maps, as some newcomers claim; “MontePego” is a place visualised and created by Juan Antonio Ivars Bertomeu, Juan Porsellanes, pioneer in residential tourism on the Costa Blanca, who died in 2011 at the age of 81 years.

grafica-poblacion-de-montepegoWe all at “MontePego News & Social Web” give our gratitude, appreciation and respect. Thanks also to all the collaborators and supporters of MontePego, who have made it possible for his early 1970s vision of the future, to become a concrete and appreciated reality.

A warm welcome to all who already live on MontePego and to those who are considering living in this genuinely exceptional place which has so many outstanding features:
· Peace and tranquility
· Location equidistant between Valencia and Alicante
· Microclimate
· Proximity to the Mediterranean Sea
· Extensive and beautiful panoramic views
· Incredible sunrises and sunsets
· Good communications
· Cosmopolitan social life
· Familiarity
· Privacy
· Mediterranean style of construction
· Lack of light pollution
· Ease of making friends
· Natural Environment
· Security
· Sympathetic construction
· Sense of wellbeing
· Native flora and fauna
· Idyllic gardens
· Unique Festivals
· Year round service provision
· All of which differentiate MontePego greatly from other residential developments

Following requests at The “Centro de Servicios”  from a group of both long standing, and new, owners on MontePego, and with their participation, knowledge, experience and suggestions, montepego.info , has been born. It is a web page for all the news of MontePego and its surroundings; easy to navigate, and known to all residents, visitors and supporters of Urbanisation MontePego.